Founded in 2016, Goodai Global is a leading global K-Beauty multi-brand platform, anchored by a portfolio of globally recognized brands such as Beauty of Joseon, SKIN1004, TIRTIR, Round Lab, and Skin Food, each with a distinct brand philosophy and identity.
Leveraging its end-to-end capabilities in product development, brand building/marketing, and global distribution, Goodai Global has established a strong competitive position and continues to strengthen its differentiation within the fast-evolving beauty industry.
The company is well positioned to capitalize on structural growth in both online and offline K-Beauty demand, while its balanced and globally diversified brand portfolio provides a robust foundation for sustainable value creation.